The Taurean boss is a thoroughly practical soul. Although he needs to feel that his business allows him to express the beauty in his nature creatively, he needs even more to succeed materially. Taurus men are never satisfied to run a small business. They want to build it into a possible empire. The Taurus boss won’t be content without some expansion, however minor. There will be no dramatic, sweeping changes, and progress will precede one step at a time. He’ll build gradually, without flash or fanfare, but he’ll build. He sticks to anything he starts and finishes what he begins, and he’ll expect you to do the same thing.

>> Granted, sometimes he’s wrong for refusing to listen to progressive ideas, and you’ll feel smug when another company tries them first successfully. But over the long haul, when the final score is tallied, he’ll come out ahead. <<

Don’t try too many short cuts. He wants his facts plain, not fancy. Taurus bosses have no more patience with the art of gilding the lily than Capricorn executives. One of his favorite phrases will be, “Get to the point,” but he’ll say it without rancor or sarcasm. Lengthy preliminaries in explaining ideas make him nervous though he’ll retain his outward immobility.

It will be frustrating when he refuses to budge an inch for your most exciting concepts, and when he won’t let you try out that new system you read about in Fortune (or picked up from your brother-in-law, who’s such a crackerjack promoter). Granted, sometimes he’s wrong for refusing to listen to progressive ideas, and you’ll feel smug when another company tries them first successfully. But over the long haul, when the final score is tallied, he’ll come out ahead. What if that new gadget he stubbornly rejected as ‘a harebrained abortion of some schizophrenic’s daydream’ runs into a snag, and the company that zoomed ahead by using it suddenly goes bankrupt when the gadget backfires? Then your smugness will be replaced by a foolish feeling, and finally by respect for this sometimes grumpy, often obstinate, but kindly and understanding boss, who has such a practical head on his sturdy shoulders.

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